1: Creating Societal Value through Product Lifecycles

Updated: Apr 2

The opening Lecture posits two questions:


A pandemic similar to COVID-19 was predicted by the World Health Organization in 2015. Imagine if you were an executive at a company in one impacted industries (Boeing, Hilton, Disney, etc.) what would you do?


COVID-19 is the 6th pandemic of the century, fifth of the past decade, and we should expect more. The students graduate-level engineers in my class may have 50-year career-spans, and will need to find innovative ways to address these problems.


With this as a landscape, what then is the purpose of business, and the products and services which businesses create?




The lecture continues, and poses how might Systems Thinking (which is different than Systems Engineering) provides guidance on how to solve these problems.





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