Updated: Jul 31
Learning is much more important when you can share what you've learned, meaning a need for both writing and presentation skills. Nothing personal to former students, but I'm tired of watching bad presentations! 😉 And its not just students!
The following are class assignments:
Farnum Street Blog .
Harvard Business Review (Students: can be found in the HBSP Course Pack.)
The Science of Strong Business Writing Bill Birchard is an author and writing coach who’s worked with many successful businesspeople. He’s drawn on that experience and his review of the scientific literature to identify eight features of satisfying writing: simplicity, specificity, surprise, stirring language, seductiveness, smart ideas, social content, and storytelling. In this article, he shares tips for using those eight S’s to captivate readers and help your message stick.
Some videos on giving impactful presentations (Optional for class but useful!):
The following graph can be found in either "The Challenger Sale" or "The Challenger Customer", by
Matthew Dixon, and Brent Adamson. The concept is that in creating a story for your presentation, you need to leverage drama and emotion. You build credibility, elevate excitement, then reframe the problem, intensify the problem, and build emotional impact. (Once they're feeling really bad...) you provide a new means of solving the problem, leaving them feeling more excited than before.
It turns out that this means of story telling isn't new, as shown by a young Kurt Vonnegut. 😊
And this is always good.